Saturday, 13 April 2019

Software Products In Artificial Intelligence Pricing Solutions

By Maria Gibson


Determining the price of a product has many factors to consider, especially concerning those in the production side. It takes a while to calculate the suggested retail price for them. Hence, an artificial intelligence pricing solutions was made to help them.

Computer engineers and IT specialists, in cooperation with business managers, have created this solutions software. They incorporated an AI in its system to make it capable of self learning. Company owners can choose from the various brands currently available.

Dynamic pricing solutions make use of machine algorithms that learns as the employee inputs details on its system. It considers the buying patterns of consumers and the movement of industry markets when determining the product price. It is beneficial to companies because they can monitor which of their products are more popular to the public.

Offering cost effective solutions in software, Wise Athena provides optimal pricing and trade promotions to CPGs or consumer packaged goods. It uses the assistance of predictive AI and econometric sciences. The AI can understand the movement of the company and their competitors in strategizing their sales and their business in its entirety. When the company launches a new product, details and specifications about it are automatically added by the system. It also calculates the possible gains and losses wherein they find appropriate solutions to help compensate the loss.

The changes of dynamics in the market are being kept up by Perfect Price. Installed in the software is an AI that does accurate forecasting. The right price is then delivered to the company.

Its predictive ability is due to its algorithms. As a result, it enables companies to do different pricing simulations for their respective product lines. It can also identify which ones in their branches are strong and weak in consumer markets, respectively.

Large and small chain hotels can use the software Pace. This is the leading software used in this type of service industry. Its makers believe in always putting the right price. This is good to have because most of the time, hotel bookings are seasonal. Hence, it targets the revenue management of the hotel which the software help revolutionize with the combination of gathered data and computer science.

There are companies that are strongly competitive in any given industry. Incompetitor is the type of software that can help them access pricing details of their competitors. Information is compared and analyzed, especially when there are details in that have been added or removed. For similar products, the software can compare and determine both products in terms of marketability. When they have the results, they will then do steps to keep their advantage or do improvements over their competitors. However, the information is only limited to those doing e commerce. If the significant competitor of the company is not in it, then their information shall be gathered manually.

Of all pricing software listed, Navetti PricePoint is the most comprehensive. It claims to manage, control, and measure optimal pricing through its machine learning algorithms and analytic methods throughout the pricing process. They presented the latest version which consists of more modules to help companies in pricing, as well as templates in their reports.




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