I have a small business, and the hardest thing to do is to get yourself out there. Making yourself known can be almost impossible without a huge advertising budget. That was the trouble that I was having at first. But then I found Airpush raises the bar on security for mobile ad networks - National US Headlines and it allowed me to stretch what few dollars I had, a little bit further.
The main problem was just reaching a sufficiently large audience. In most mediums, you've got to spend a fortune to try and reach the people you want to hook into your product. My small business doesn't have a small fortune to spend.
You need a way to let people know you exist, like AirPush. With any type of product or service, this is typically done through advertising. But unless you're already a successful company, you're not going to have a lot of ad money.
They are an ad vendor for Android devices. Plus they've got more than 60,000 applications in their ad network. That meant plenty of variety, as well as opportunity to find people with similar interests.
Because they have such a massive network, the people that were brought to our sites were already interested in that type of product. They are able to pinpoint users most likely to click your ads, based on the applications that they use.
The most important thing is staying with the times. Old school online advertising isn't going to cut it anymore. You've got to modernize with the times if you truly want to be successful.
Another thing that was important was advertising variety. You have to pull in a wide variety of users, and some people are a bit more savvy than others. You need a variety of ads that are going to bring in several different types of consumers.
Again they provided just what we needed with three different ad formats. All of which brought in different types of customers. Plus it kept our conversion rates for clicks and sales very high. Money well spent doesn't begin to describe our experience here.
The main problem was just reaching a sufficiently large audience. In most mediums, you've got to spend a fortune to try and reach the people you want to hook into your product. My small business doesn't have a small fortune to spend.
You need a way to let people know you exist, like AirPush. With any type of product or service, this is typically done through advertising. But unless you're already a successful company, you're not going to have a lot of ad money.
They are an ad vendor for Android devices. Plus they've got more than 60,000 applications in their ad network. That meant plenty of variety, as well as opportunity to find people with similar interests.
Because they have such a massive network, the people that were brought to our sites were already interested in that type of product. They are able to pinpoint users most likely to click your ads, based on the applications that they use.
The most important thing is staying with the times. Old school online advertising isn't going to cut it anymore. You've got to modernize with the times if you truly want to be successful.
Another thing that was important was advertising variety. You have to pull in a wide variety of users, and some people are a bit more savvy than others. You need a variety of ads that are going to bring in several different types of consumers.
Again they provided just what we needed with three different ad formats. All of which brought in different types of customers. Plus it kept our conversion rates for clicks and sales very high. Money well spent doesn't begin to describe our experience here.
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