Latest market research carried out by Juniper research has discovered that, as bizarre as it may seem, profits for mobile Voip use have fallen drastically, even though use has increased dramatically.
And in case you're wondering just how dramatically usage has increased, allow me to furnish you with some information. In 2012 mobile Voip usage accounted for 15 Billion minutes, but by 2015 that figure will rise to in excess of 470 Billion minutes - a 300 times increase!
And of these extra minutes, it is predicted that the US alone will account for over 135 Billion of said minutes. But although this seems on the face of things that all is well in the mobile Voip world, these extra minutes have not resulted in extra profits for the service providers for a number of reasons.
The main reason being that a lot of the Mobile Voip usage has been due to applications which offer free Voip services and connection time as an alternative to paying for a carrier mobile Voip service. Because of the rise in applications of this nature, it means that consumers now have a range of options when it comes to voice and message service.
Which basically means that, despite appearances to the contrary, Mobile Voip usage is actually having a significantly damaging effect on mobile Voice revenue, and one which the mobile operators are desperate to do something about.
To ruminate on this thought further, total revenues for mobile Voip in 2012 reached just $2.5 Billion globally, which, despite still being a very significant sum of money, falls a very long way short of previous forecasts made by experts at Analysis who claimed that, just a few years ago, Mobile voip would reach revenues of over $18 Billion in the US alone.
So as you can see, even the best industry experts have been caught off-guard by such a degree that it is embarrassing. But, such grossly inaccurate predictions are a mark of how hugely the market has under-achieved rather than excessive human error-ship. It does, however, give some inclination of just how much profit the mobile voice service providers have missed out on.
But im sure none of us will be losing any sleep over any potential lost profits for the big ISP's. And as far as the consumer is concerned, the future looks certain to offer ever more opportunities to take advantage of free Voip apps and save money on calling all of those distant mates and acquaintances on the other side of the world.
And in case you're wondering just how dramatically usage has increased, allow me to furnish you with some information. In 2012 mobile Voip usage accounted for 15 Billion minutes, but by 2015 that figure will rise to in excess of 470 Billion minutes - a 300 times increase!
And of these extra minutes, it is predicted that the US alone will account for over 135 Billion of said minutes. But although this seems on the face of things that all is well in the mobile Voip world, these extra minutes have not resulted in extra profits for the service providers for a number of reasons.
The main reason being that a lot of the Mobile Voip usage has been due to applications which offer free Voip services and connection time as an alternative to paying for a carrier mobile Voip service. Because of the rise in applications of this nature, it means that consumers now have a range of options when it comes to voice and message service.
Which basically means that, despite appearances to the contrary, Mobile Voip usage is actually having a significantly damaging effect on mobile Voice revenue, and one which the mobile operators are desperate to do something about.
To ruminate on this thought further, total revenues for mobile Voip in 2012 reached just $2.5 Billion globally, which, despite still being a very significant sum of money, falls a very long way short of previous forecasts made by experts at Analysis who claimed that, just a few years ago, Mobile voip would reach revenues of over $18 Billion in the US alone.
So as you can see, even the best industry experts have been caught off-guard by such a degree that it is embarrassing. But, such grossly inaccurate predictions are a mark of how hugely the market has under-achieved rather than excessive human error-ship. It does, however, give some inclination of just how much profit the mobile voice service providers have missed out on.
But im sure none of us will be losing any sleep over any potential lost profits for the big ISP's. And as far as the consumer is concerned, the future looks certain to offer ever more opportunities to take advantage of free Voip apps and save money on calling all of those distant mates and acquaintances on the other side of the world.
About the Author:
Saul Saresi is an expert and regular writer specialising in all things Voip for his site Voipdito business voip Further examples of his writing can be found here virtual numbers
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