Tuesday 22 January 2013

Small Business Web Design: DIY vs. Professional Services

By Kelly Montagna


Once you understand the value of establishing a professional website for your small business, you have to weigh all of your options to establish that website. You first have to determine whether you have it in you to create a well designed website on your own, or if you need to bring in the professionals to get the job done efficiently. There are some financial perks of creating the website yourself, but the financial savings often come with big sacrifices in terms of time and other resources.

DIY Websites

Anyone can slap up a website of some sort on their own today. Some small businesses start out with services that allow them to throw together a generic website in a week or less, but the sites are not effective since every other user of the service is utilizing the same images and other design elements. You may not have to learn real web design principles this way, but you also do not create a customized website designed just for your business. You blend in, and that is never good for a small business.

The do-it-yourself alternative is to spend a lot of time learning about web design and playing around with various design elements until you get them to work. Of course, things change rather quickly in the web design industry, so you will also spend a lot of time ensuring your website remains attractive and functional over time. Are you starting to realize how much time and energy it actually takes to do this type of project yourself? You now see why most small business owners decide to pay a small business web design company to create their site headache-free.

Financial Talk

Professionals who made web design their profession already have the knowledge required to create attractive professional websites that are easy to navigate and that are set-up for organic search engine optimization. It may take you months or years to accumulate the knowledge that these professionals already have, and then you would be outdated on many topics and would have to keep learning to catch up to the times.

There are many trustworthy and affordable custom web design professionals that enjoy working with small business owners. These professional web designers know that small businesses do not have large budgets for websites, and they are willing to offer great prices without lowering the quality of their work. These professionals will save you a lot of time over doing it yourself, and your time is worth more money than you will pay for the website.

Your professional web designer will also be a go-to source of expertise in the future when you come up against a technical glitch or decide your website needs a fresh look. Technical issues are a fact of life when you own a website, and you will want a fresh look for your website at some point.

You do want to make sure you are hiring a professional, trustworthy web design service with proven successes in the market. Ask for samples of previous work and make sure you trust your chosen service provider before you pay for a website. A good web designer will create a fully-functional, professional website with a high quality navigation system for a reasonable price. Reasonable prices are not the same as deceptively low prices, so make sure you go for reasonable.




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